Parce que l'histoire compte plus que les rivalités !

Aujourd'hui, un lecteur de Motor1 USA auquel on demanderait de parler de Honda aurait certainement des choses à dire, des modèles qui lui viendraient à l'esprit, comme la Civic, le Pilot ou encore la NSX. Et cela n'aurait rien d'étonnant, Honda étant aujourd'hui un constructeur bien établi aux États-Unis. Les choses étaient un peu différentes au tournant des années 50 et 60, quand le constructeur mit pour la première fois de son histoire le pied en Amérique, pour y vendre d'abord des motos. Honda s'était alors équipé d'une petite flotte de pick-up Chevrolet pour livrer ses concessionnaires fraîchement installés en Caroline du Sud.

Les débuts du nippon de ce côté-ci de l'Atlantique remontent à 1959 précisément, il y a donc tout juste 60 ans. Pour fêter cet anniversaire, le constructeur s'est mis en quête d'un pick-up Chevrolet similaire à celui figurant sur une vieille photo, l'a entièrement restauré puis a reproduit la livrée originale pour la carrosserie. Plutôt sympa, non ?

Galerie: Pick-up Chevrolet restauré par Honda

Le projet a été fini juste à temps pour les célébrations du 60ème anniversaire dans le QG américain de Honda, à Torrance (Californie). Pour être le plus fidèle possible à ce que l'on peut voir sur la photo d'archive, Honda a aussi récupéré deux motos vintages, une CB160 et une SuperCub, laquelle est connue pour être le véhicule motorisé le plus vendu de l'histoire.

Ah, nous aurions tant aimé être avec les représentants Chevrolet quand, il y a 60 ans, Honda leur passait commande de ces pick-up. Pensez-vous qu'ils se doutaient que ce nouveau protagoniste allait devenir non seulement un géant du marché de la moto, mais aussi un redoutable concurrent en matière d'automobiles ? On peut en douter... Quoi qu'il en soit, nous ne pouvons que féliciter Honda pour son ouverture d'esprit et sa faculté à mettre en avant son histoire de façon originale.

Source : Honda

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American Honda Restores a Chevy Pickup

  • 1961 Chevy Apache 10 pickups were used to deliver motorcycles to dealers in early 1960s
  • Hand-painted graphics plus Honda 50 and CB160 motorcycles from the era complete authentic recreation
  • Restoration is part of American Honda 60th anniversary celebration; public display plans include 2019 SEMA Show

Shortly after American Honda Motor Co., Inc. (AHM) first opened for business in 1959, the company purchased a small fleet of Chevy pickups to deliver motorcycles to its fledgling dealers across Southern California. One of these trucks is depicted in an iconic photo circa 1961 in front of AHM's original office at 4077 Pico Blvd. in Los Angeles. Underscoring their importance during those early days, American Honda restored a truck to authentically match the one in the old photo, helping celebrate the company's 60th anniversary.

Tapping its U.S. archives and memories of retired Honda associates for details, a 1961 Chevy half-ton pickup was found and carefully renovated, replicating the original paint scheme as used by company salesmen delivering motorcycles to dealers to sell on a consignment basis. These trucks helped American Honda quickly establish a U.S. market foothold, starting in Southern California. By 1965, Honda was the best-selling motorcycle brand in America with amarket share of almost 72 percent.

To ready the special truck for its debut at AHM's 60th anniversary celebration on June 11, it was given a mild mechanical freshening plus new factory-correct white paint and hand-painted graphics like the originals. Two vintage motorcycles, a Honda 50 and CB160, like those originally carried in the trucks, are placed in the truck bed. The completed package is now on display in the lobby of American Honda's Torrance, Calif. headquarters.

Plans for public display include the 2019 SEMA Show and other events around the country, as well as classic vehicle gatherings around Southern California. Ultimately, the truck will make its way to the American Honda Collection Hall in Torrance, where it will be staged in front of a replica of the company's original Los Angeles office.

Delivery Truck Basic Specs:

  • Half-ton chassis
  • 8 ft. bed
  • 283 cu. in. V8 engine
  • 160 HP
  • 3-speed manual transmission

Precious Cargo
The truck's cargo—in this case two important motorcycles from those early days—were also procured, helping recreate what the package looked like as salesmen traveled around the state to support their dealers.  

A red 1965 Honda 50, known in other parts of the world as the Super Cub, occupies the left side of the truck bed. The first big success among the Honda motorcycles sold in the U.S., the “Nifty Thrifty Honda 50” as it was advertised, put Honda on the map in America in the early 1960s—and around the world for that matter.

Easy to ride for almost anyone, the Honda 50 became a surprise hit – immortalized in the “You meet the nicest people on a Honda” marketing campaign. This 1965 model runs and rides perfectly and is ready for another 60 years of enjoyment.

Honda 50 Basic Specs:

  • Pressed steel, step-through monocoque frame
  • 49 cc single-cylinder pushrod engine
  • 3-speed semi-automatic transmission with centrifugal clutch

Also sharing the Chevy truck bed is an original 1965 Honda CB160, one of Honda's early small displacement sport bikes. The little CB was a big hit for American Honda, following in the footsteps of the larger CB77 “Super Hawk” in moving away from a stamped steel monocoque in favor of a tubular steel frame. 

Cycle World magazine dubbed the new bike a "baby Super Hawk" at the time. It was popular with young riders moving up from the Honda 50 or 90 who wanted something that looked like a true motorcycle. This 1965 model was completely restored last year and is in perfect running order.

Honda CB160 Basic Specs:

  • Tubular steel backbone frame
  • 161 cc SOHC vertical twin engine
  • 16.5 HP
  • 4-speed manual transmission
  • Electric starter